Users will soon have a fresh option that permits them to cut down on the volume of AI-made videos appearing in their streams. This move comes as the platform disclosed that it now features over 1 bn AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a global launch. This development comes amid a rise in AI-generated material, spurred by recent video-generation tools.
The Broader AI Trend
Studies have shown that almost one in 10 of the quickest rising channels on a popular video site primarily display content made by AI. A considerable share of this content is classified as “AI slop”, a phrase for poor-quality, bulk-generated content that is frequently absurd or bizarre.
Our research shows that numerous viewers appreciate content created using AI tools, from digital art to educational videos, and we intend to give people the option to adjust the amount of that, depending on their own choices,” commented a platform representative.
AI on the Platform
The service announced that there are now over a billion videos on its network labeled as artificially created. Overall, more than 100 mn media items are submitted to the platform each day, making AI-generated material a minor percentage of its total content library.
How to Adjust Settings
Viewers will be in a position to decrease or raise the amount of AI content they view by opening the “manage topic” option in the app and picking AI-made media. Additional categories that can already be adjusted under the tool encompass current affairs, clothing, aesthetics, and dance.
Content Labeling and Policies
Its guidelines require content makers to identify convincing AI-made content, and it forbids harmful AI impersonations of celebrities or crisis events. Any realistic artificial content that is without a tag can be deleted under its community policies.
Additionally, the platform will from now on apply an artificially created label to content produced via its own AI tools, or flagged by an industry-wide initiative for spotting AI-generated material. This measure is aimed to deter users from attempting to bypass the disclosure requirement.
Responsible AI Funding
TikTok is also launching a two million dollar awareness program for specialists and groups to produce informative material about using AI responsibly. This program will support educational bodies dedicated to training coding and technology.
Content Safety Approach
The platform has justified its safety measures, following controversy over plans to lay off a large number of content moderators in Britain. TikTok is expected to cut 439 jobs in its content moderation division in its British office, with trade unions and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A trust and safety lead clarified that human moderation would still have a role, but automated tools can shield workers by removing the most graphic content ahead of it gets reviewed by people. The platform stated a notable drop in disturbing and violent content seen by safety staff over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we also think it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is the area in which a significant AI assistance is making a difference work at speed.”
